Mukki is a company rebranding project of Playdoh that centers around creativity and mental health for a young adult demographic. As we get older, adults tend to lack the need for self-care, emotional regulation, and imagination. Mukki offers a more vibrant and therapeutic outlet where adults won’t need permission to play again.
Mukki originated from the word Mukki, which means "child" in Native American origin. With the word being similar to "yucky" and Playdoh centering around the younger demographic, the meaning shows how adults connect with their inner child doing a "kid" activity and getting messy like old times.
This concept indicates that when life gets messy, you get rid of your mess by getting your hands messy. Mukki offers fun, pleasure, and a quiet time to decompress.
